Versoria icon Versoria

Turn AI potential into performance!

Versoria helps companies turn AI from talk into tangible transformation - using custom agents and automated workflows that boost visibility, generate traffic and leads, and deliver on-brand content at scale.

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Use Case

The "Content Scaling" Case

The Challenge

Marketing team struggling to produce enough articles to boost SEO.

The Fix

An internal agent trained on the company’s specific tone and past blogs.

Result

Website content output increased by 10x with consistent voice.

The Foundation of AI Readiness

AI adoption starts with being seen. We engineer your digital presence to be recognised and trusted by AI models. This critical optimisation paves the way for the custom agents and intelligent automation that drive true operational efficiency.

Core Services

We take your initiatives from concept to production-grade deployment. Every engagement delivers tangible technical assets, accompanied by integration frameworks and rigorous performance metrics.

Custom Internal AI Agents

We build brand-safe assistants that draft, summarize, and explain, grounded in your voice and data, inside the tools you already use.

Outcomes

  • •Cut routine drafting and data work by 50–80%.
  • •Maintain a single, consistent voice across your entire organisation.
  • •Scale your output capacity without needing to hire more staff.

Deliverables

  • •Agent Architecture & Prototype: Functional blueprints defining agent logic, role constraints, and interface integration.
  • •Retrieval-Augmented Grounding: Secure connection to your internal knowledge base to ensure accurate, hallucination-free context.
  • •Governance Workflows: Human-in-the-loop approval systems to maintain oversight and quality assurance.
  • •Performance Telemetry: Dashboards to monitor agent usage, latency, and output efficacy.
  • •Adoption Framework: Training documentation and prompting guides to ensure rapid team uptake.

Autonomous & Human-Assisted Workflows

We design and deploy autonomous AI flows for repetitive marketing tasks with human-in-the-loop checkpoints where it matters. Triggers, handoffs, approvals, and QA are codified so work moves on its own, and your team steps in at the right moments.

Outcomes

  • •Work moves faster because it doesn't wait for humans to click buttons.
  • •Your team eliminates manual copy-pasting and data entry.
  • •Complete reliability—you always know exactly what the system did and why.

Deliverables

  • •Orchestration Logic Maps: Detailed architectural diagrams defining triggers, decision nodes, and data routing.
  • •Integration Specifications: Technical configuration for connecting AI agents to your CRM, CMS, and internal tools.
  • •Governance & Quality Gates: Hard-coded "human-in-the-loop" checkpoints to ensure safety and accuracy.
  • •Operational Runbooks: Documentation for exception handling, maintenance, and system updates.
  • •Execution Monitoring: Dashboards to track workflow success rates, volume, and bottlenecks.

Technical Optimisation & Retrieval Architecture

We transform your digital presence into a machine-readable format that AI systems can trust. Moving beyond high-level analysis, we directly implement the necessary schema, metadata, and structural changes required for discovery. We handle the technical remediation to ensure your content is parsed correctly by Large Language Models.

Outcomes

  • •Machine-readable site architecture that eliminates parsing errors.
  • •Growth in qualified traffic from AI-driven search and retrieval.
  • •Verified accuracy in how AI models answer questions about your brand.

Deliverables

  • •Technical Remediation Roadmap: A prioritised backlog of structural fixes, metadata improvements, and error resolution.
  • •Schema & Knowledge Deployment: Implementation of advanced structured data and Knowledge Graph signals to ensure entity recognition.
  • •Completed Integration Sprints: Direct execution of code fixes and structural updates within your live environment.

Hybrid Page Optimisation

We transform your critical pages into high-performance assets that are structurally legible to AI and persuasive for users. We refactor your headlines, body content, and microcopy into semantically rich, modular sections, designed for seamless algorithmic parsing and human engagement.

Moving beyond standard copywriting, we engineer the logic of the page. Call-to-action systems are restructured for clarity, while validation elements are embedded to satisfy both user trust and AI verification standards.

Outcomes

  • •Structured content modules that secure accurate AI citations.
  • •Increased organic engagement and conversion efficiency.
  • •Consistent semantic hierarchy across page templates.
  • •Machine-readable formats ready for voice, chat, and search interfaces.

Deliverables

  • •Modular Content Blocks: Optimised H1–H3 structures and body syntax for maximum readability.
  • •Retrieval-Ready Formatting: Sectioning, FAQ logic, and snippet formats designed for Large Language Model (LLM) ingestion.
  • •Conversion Logic System: Offer positioning, variant testing, and behavioural drivers.
  • •Validation Framework: Integration of claims, statistics, and trust signals.
  • •Semantic Guidelines: Rules for maintaining structural consistency and tone.

SLA-Based Growth Optimisation

Ongoing service agreements for continuous improvement. We monitor performance, diagnose inefficiencies, and deploy systematic updates to increase visibility and conversion over time.

Outcomes

  • •Consistent Growth: Steady, measurable improvements in visibility and user conversion.
  • •Friction Reduction: Proactive identification and removal of blockers in the customer journey.
  • •Resource Efficiency: High-level optimisation delivered without adding headcount to your team.

Deliverables

  • •Roadmap Calibration: Monthly strategy reviews to align technical efforts with emerging business goals.
  • •Retrieval Tuning: Continuous adjustments to schema and content to maintain high AI visibility (GEO).
  • •Conversion Logic Refinement: Iterative testing and updating of CTAs, offers, and validation elements.
  • •Deployment Support: Dedicated engineering hours for implementing code fixes and content updates.
  • •Performance Intelligence: Regular reporting on key metrics, impact, and next-step recommendations.

Consulting & AI Sprints

Focused engagements to test ideas, scope MVPs, and embed AI across planning, production, and performance.

Outcomes

  • •Validated Strategy: Stop guessing—know exactly which use cases will deliver ROI before scaling.
  • •Rapid Momentum: Move from loose concepts to working prototypes in short, intense cycles.
  • •Unified Vision: Ensure your business goals and technical feasibility are perfectly aligned.

Deliverables

  • •Sprint Architecture: Clearly defined goals, timelines, and resource requirements for the engagement.
  • •Experiment Design: Structured frameworks for testing hypotheses and validating technical assumptions.
  • •Functional Prototypes: Tangible, working models (MVPs) delivered at the conclusion of each cycle.
  • •Scaling Roadmap: A technical execution plan for turning successful experiments into production systems.

Why Companies Choose Versoria

Our three pillars keep every engagement grounded, on-brand, and built to last.

Audit → Activate

We don’t stop at audit presentations. We ship improvements and show the metrics that move.

Brand-Safe by Design

On-brand voice and approvals are built into every workflow,so quality goes up, risk goes down.

Adoption First

Your team leaves with the playbooks, prompts, and internal bots to keep shipping after we go.

Let’s Make Sure We’re a Match

The best results come when both sides are aligned. We thrive with teams who are ready to build, measure, and adopt AI for real impact, not just experiment for show.

Who We Work With

We work best with managers, teams and founders that:

  • •Operate in discovery-driven sectors, from travel and ecommerce to finance, insurance, and professional services, where visibility, credibility, and optimised content determine growth and market share.
  • •Either have established websites and infrastructure that need to become AI-ready or are building new brands and want to get the technical foundations right from day one.
  • •Value brand safety, measurable results, and governance as much as speed of execution.

Not the Right Fit If

Versoria may not be the right fit for teams that:

  • •Want a chatbot or automation gimmick but no content, brand, or data strategy behind it.
  • •Are still defining their market fit and don’t yet have clarity on audience or messaging.
  • •Expect instant “AI magic” instead of a structured engineering process.

About Versoria

The name Versoria comes from Latin for ‘the ropes that turn the sail.’ It captures our purpose: providing the mechanisms that allow organisations to harness the new winds of AI transformation.

Nobody needs hype. You need adoption, clarity, and room to grow. We stay in the loop until you have both the deployed solutions and the confidence to run with them.

Hreiðar Þór Jónsson

Hreiðar Þór Jónsson

General Manager

Hörður Kristófer Bergsson

Hörður Kristófer Bergsson

AI & Optimisation Specialist

Björn Þorláksson

Björn Þorláksson

Full Stack Developer

Start a Project

Tell us about your AI challenges. We’ll respond within two business days with next steps and a working session invite.

  • Email: hello@versoria.ai
  • Location: Laugavegur 7, 101 Reykjavík
  • Phone: +354 788 7070

Frequently Asked Questions

Straight answers on how we engineer AI adoption and drive performance.

Do you build the actual AI solutions or just provide strategy?

We are a full-stack solutions provider. While we begin with strategy to ensure alignment, our core value lies in execution. We write the code, configure the schemas, and deploy the custom agents into your live environment. You receive working infrastructure, not just a slide deck.

How can I get ChatGPT, Gemini, and Claude to mention my company?

Optimising for Large Language Models (LLMs) requires a shift from keywords to entity confidence. We engineer your site’s data structure so that training sets and retrieval systems (RAG) clearly understand who you are, what you sell, and why you are the authority. This technical grounding is what leads to citations in tools like ChatGPT and Gemini.

How is this different from SEO?

Traditional SEO optimises for a crawler (Googlebot). Versoria optimises for retrieval and comprehension by AI models. We focus on Generative Engine Optimisation (GEO)—structuring your content so it isn't just ranked, but understood, synthesized, and trusted by the AI assistants that are replacing traditional search.

What does the Technical Readiness Assessment include?

A 2-week deep diagnostic covering retrieval architecture, metadata, schema, internal linking logic, and knowledge sources. You get a technical remediation roadmap, an opportunity map, and a set of tickets ready for immediate engineering execution.

Can Versoria work with our current marketing stack?

Yes. We integrate with almost any modern stack, from headless setups to Webflow, WordPress, and enterprise CRMs. Our AI workflows and agents connect via secure APIs or approved connectors, ensuring your existing data pipelines remain intact.

How does Versoria handle data privacy and security?

Security is our baseline. All work is GDPR-aligned and EU-hosted by default (Azure, GCP, or self-hosted options). We sign DPAs, perform DPIAs for each project, and maintain strict access controls. Crucially, we ensure no client data is used for public model training.

What results can we expect in the first 90 days?

Most clients see measurable operational lifts within 6–12 weeks: faster content production cycles, reduced manual overhead, and the initial indexing of their brand entities by AI search tools. We track these metrics rigorously to prove ROI.

What is GEO optimisation and why does it matter?

GEO (Generative Engine Optimisation) is the process of adjusting your digital footprint to be legible to AI. It involves structuring your content so systems like ChatGPT and AI Overviews understand your geographic relevance, service offerings, and authority, ensuring you are recommended correctly in different markets.

Can we host AI systems internally or keep data on our own servers?

Yes. For sensitive industries, we can deploy retrieval systems and open-weight models within your own private environment or EU cloud of choice. Versoria’s architecture is modular, ensuring your data governance policies are respected.

Do you build chatbots for public websites?

Our primary focus is internal operational agents that accelerate your team’s output safely. However, we do engineer public-facing assistants if the project includes robust governance, guardrails, and brand-safety requirements.

Can Versoria help if we’re launching a new brand or website?

Absolutely. It is far more efficient to build "AI-Ready" from the start. We design the site architecture, schema strategy, and content taxonomy to ensure your new brand is discoverable and citation-ready from day one.

How does Versoria ensure our content stays on-brand?

We don't rely on generic prompts. Every workflow is grounded in your approved tone guidelines and glossary. We build "Human-in-the-Loop" approval flows, ensuring that AI accelerates the drafting process but a human always validates the final voice.